Zepto: Redefining the Indian Online Grocery Market

Case Code: BSTR650
Case Length: 14 Pages
Period: 1990- 2022
Pub Date: 2023
Teaching Note: Not Available

Price: Rs.300
Organization : Zepto
Industry : Retailing
Countries : India
Themes: Business Models

Abstract Case Intro 1 Case Intro 2 Excerpts

Global Online Grocery Market

During the late 1990s, there was an increase in the use and adoption of the internet. Many customers started exploring online shopping after companies like US based multinational technology company Amazon (1995), US based multinational e-commerce company eBay (1995), and Chinese multinational e-commerce company Alibaba (1999) entered the global eCommerce market. However, in 2000, Webvan..

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